Hi
So this is fun. As part of an advertising campaign a well-known German car manufacturer decided to see if people in a Stockholm tube station were more likely to use the stairs than the escalator, if they made it more fun to use the stairs.
So how do you make it more fun to use the stairs? You make them into a piano (a walking piano). Remember the scene from Big where Tom Hanks plays on a walking piano in the children’s toy store? That’s a walking piano.
The result is rather good fun to watch, and 66% of people preferred to use the stairs rather than the escalator.
Great fun – one thing did strike me, though, which is that this did not look like a particularly busy tube station. I wonder what would have happened had they installed this in a New York or London subway/tube station. Maybe in such busy cities, where people have less time for each other and are always in a rush there may have been the odd dissaproving look?
Anyway, let’s enjoy this cool video:
